"My personal business opinion is that iPersonalyze is by far better than Etsy. It allows the customer hands on design capabilities, and gets the customer more involved. It also makes my job easier because it allows for a more clear communication line with design and customization of their purchase. Not to mention there are no per purchase fees with iPersonalyze like there are with Etsy. I look forward to my transition from Etsy to iPersonalyze."